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The Third Wave: Why Retail Media Networks Are the Most Important Media Buying Opportunity of 2026

Search was the first wave. Social was the second. Retail media — advertising built on top of retailers' first-party purchase data, with closed-loop attribution directly tied to sales — is the third. And most media buyers are still treating it as an afterthought.

Tural Salamzade8 minApr 18, 2026

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SEO

GEO vs. SEO: Why the Rules of Search Have Changed in 2026 (And What It Means for Your Ad Budget)

How AI-powered search is reshaping the way customers find businesses — and what performance marketers need to do right now.

Tural Salamzade7 min

Programmatic

The End of Spray and Pray: Why Programmatic Advertisers Are Moving Away from the Open Exchange in 2026

For years, the open exchange was programmatic advertising's greatest selling point. Unlimited reach, real-time bidding, rock-bottom CPMs. In 2026, the smartest media buyers are walking away from it — and here is exactly why.

Tural Salamzade9 min

Paid Ads

Keywords Are No Longer Enough: How Google's AI Max Is Rewriting the Rules of Paid Search in 2026

Google has quietly dismantled the keyword-centric model that paid search was built on. AI Max, AI Overviews, and a fundamentally different SERP mean the advertisers who win in 2026 are playing by an entirely new set of rules.

Tural Salamzade6 min

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